Rescuing Projects.
Transforming Teams.
Delivering Results.

We deliver what others couldn't, from start-up to enterprise.
The expertise your project needs, when you need it.

Tell us about your project The 10-Day Product Intervention

20 Years of Hard Problems

Complex technical problems are what we do.
We've seen it all and know how to fix it fast.

Flexible Resourcing

Solo consultant or full team - we scale to your needs.
Bring in specialists only when required.

Results Driven

Award-winning products.
Rescued projects.
Transformed teams.
We deliver measurable outcomes.

New Service

Stuck? Stalled? Need to Ship?

A premium, fixed-price intervention that turns your idea into a working product, or unsticks a stalled project, in ten decisive business days.

Fixed Price 10 Days Ship or Decide

Apply Now

A Consultancy That Actually Delivers

WhiteFish Creative is a specialist software consultancy led by James Studdart, with 20 years' experience rescuing failing projects, implementing AI capabilities, building proof of concepts, and delivering award-winning products.

James has architected and delivered mission-critical systems for global brands, FTSE companies, and innovative start-ups. From rescuing stalled platform migrations to building award-winning fintech products, he solves the problems other consultancies walk away from.

We're not a large agency with junior developers. You get senior expertise from day one, with the ability to bring in specialist contractors when your project needs them.

Technical expertise: .NET Core/Framework, Python, React, Vue, Azure, AWS, AI/ML integration, microservices architecture, event-driven systems, and cloud-native development.

Published author: Writer of "The Definition of Done and Other Tall Tales" and articles on software architecture, team transformation, and technical strategy, read by thousands of developers and CTOs worldwide.

Ready to discuss your project?

What We Do
Project failing? Third party disaster? We diagnose problems fast and get you back on track.
Need AI in your platform? We implement practical AI that delivers business value.
Validate ideas fast with working prototypes that become production systems.
Get in touch for a no-obligation conversation about your technical challenges.

Our Services

Specialist consultancy services designed to rescue failing projects, implement cutting-edge technology, and deliver what others couldn't.

Project Rescue & Acceleration

Inherited a disaster from a third party? Project running over time and budget? We diagnose what's wrong and get delivery back on track.

Fix broken pipelines, backends, and frontends across Azure and AWS
Complete abandoned platforms and bring stalled projects home
Rapid diagnosis and pragmatic solutions that get you back to delivering value

Talk to us about a rescue → See the 10-Day Product Intervention

AI Integration & Implementation

Need AI in your platform? We implement practical AI that delivers business value, not just buzzwords.

LLM integration, machine learning pipelines, intelligent automation
Enhance existing platforms with AI capabilities that improve user experience
Azure OpenAI, custom ML models, API integrations

Talk to us about AI →

Proof of Concept & MVP Development

Validate your idea with working software in weeks, not months. Build initial prototypes that become production systems.

De-risk major technical decisions before full investment
A clear go or no-go answer, backed by working code
Built in the stack you'll run in production (.NET, React, Vue, Azure, AWS), so the prototype scales up instead of being thrown away

Talk to us about your MVP →

Technical Leadership & Team Augmentation

Embed with your existing team as technical lead. Turn around underperforming teams and deliver award-winning products.

Introduce TDD, design patterns, and modern delivery practices
Hands-on leadership - we code alongside your team
Proven track record transforming struggling teams into high performers

Talk to us about your team →

How We Work

Spec-Driven Development

Most builds don't fail in the code. They fail in the decisions nobody wrote down. We pin those decisions into a specification before anything is built, then hold the build to it — and audit it afterwards.

We've written up exactly how, and we give away the action pack we use: twelve templates and the Claude skills that take a feature from a vague request to a verified build.

Read the guide Get the free action pack →

What Our Clients Say

Don't take our word for it - hear from the CTOs, Engineering Leaders, and Business Directors we've worked with.

WhiteFish Creative are one of those rare teams that just get it. Their ability to understand requirements and translate them into working code in an efficient, clean manner is truly impressive. They repeatedly suggest how our ideas can be improved, recommend front-end and architectural changes, and have consistently delivered our vision as a working product. I would recommend WhiteFish Creative as the go-to team for development projects.

Jay George CISO & Founder, Clear Loop Security

Selected Projects

Real outcomes from real projects. Most names are withheld due to NDAs, but the results speak for themselves.

Project Rescue | Multi-Tenancy | CI/CD | Security

Clear Loop Security - Platform Rescue

Challenge: After more than a year and a six-figure spend with another supplier, Clear Loop's vulnerability management platform didn't build, couldn't be deployed, and was missing core requirements from a specification both sides had signed.

Solution: Judged the code recoverable rather than starting again, and shipped the first changes within a day. Then worked through Clear Loop's own priority list: CI/CD from nothing, a security review and fixes, multi-tenancy, a vendor-agnostic data model and automatic asset resolution.

Outcome: Six months from a shell to customer trials, opening up commercial and partnership conversations. Roadmap planning and AI-driven development work followed.

UK Fintech - Conveyancing Innovation

.NET Core | Azure Functions | CosmosDB | Event Grid

Challenge: Build innovative products to disrupt traditional conveyancing industry.

Solution: Event-driven microservice platform using .NET Core, Azure Functions, CosmosDB, enabling rapid feature development.

Outcome: Multiple award-winning products delivered. Self-service invoice system reduced support calls by 95%. Flagship product gained significant market recognition.

Read how the invoice system was built →

Global Airport Group - Infrastructure Optimisation

.NET Core | Vue.js | AWS

Challenge: Legacy .NET Framework monolith running on expensive AWS infrastructure with poor performance.

Solution: Rebuilt as distributed .NET Core system, created Vue.js frontend for international airport booking platforms.

Outcome: Reduced AWS hosting costs by over 90% (large VM to micro-instance). Improved performance and scalability whilst supporting airports worldwide.

See all our work →

Our Own Products

We Build With the Tools We Sell

Client work is only half the story. We design, build, ship and support our own products — desktop apps, games and AI tooling — so the team you'd be hiring has taken software all the way from idea to release.

Hoelio

Web App | AI Scoping | Early Access

Nail the scope before you build. One goal in; a signed scope with written exclusions and a day-by-day, task-level plan built around the days your people actually have.

Structured AI questioning that won't accept vague answers, tickets with given-when-then acceptance criteria, and export straight to Jira or GitHub.

See Hoelio →

Coming Soon

Usage Dashboardfor Claude

Usage Dashboard for Claude

Claude Code Plugin | macOS | Windows | Linux

See where your Claude plan goes — before you hit the limit. Your 5-hour and weekly limits, a daily budget and amber and red alerts, right above the prompt.

Token usage by hour, day, project and model, for Claude Code and the Claude Desktop app — and opening it uses no tokens.

Coming soon

Vocalink

macOS | SwiftUI | On-Device Neural TTS

Highlight text anywhere on your Mac and hear it read back in a natural, on-device voice.

Native SwiftUI, neural speech running entirely offline, code signed and notarised, with its own licensing and update infrastructure.

See Vocalink →

PalStudio

macOS | Windows | Electron

Clippy is back — and this time he's on brand. A toolkit for making little animated characters that live on your clients' desktops.

Pals wander about, pop up with (un)helpful tips and beg for their lives when someone tries to close them, shipped as signed installers for Mac and Windows.

See PalStudio →

See everything we’ve built →

Insights & Thought Leadership

Published author. Articles on software architecture, team transformation, and technical strategy. Read by thousands of developers and CTOs worldwide.

Published Book

The Definition of Done and Other Tall Tales

A unique fusion of poetry and programming concepts, exploring the intersection of code and creativity.

Where technical problem-solving meets poetic verse. Available on Amazon in paperback and Kindle.

View Book →

How Do You Buy Expertise You Can’t Evaluate?

I met with a company’s leadership recently who wanted to move to an agentic-first way of working. The conversation went well. They understood what they wanted, they understood why...

Read the article →

Prompting Was Never the Problem

I’ve been picking at a question for a few weeks with a friend who gets the same results out of AI tooling that I do. We both build things that ship. We both watch good engineers,...